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Team Marketing Initiatives
An idea bank to help with the required merchandise promotion.
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Team Marketing Initiatives
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How is your team promoting itself? Please share your experiences with us in the comments below as we continuously update this section.
Ideas
E-Newsletters
An email message sent directly to your subscribers every week during the season and every month during the off-season.
We discuss content for newsletters in our Social Media & Marketing Examples post found here.
Social Media Posts
Daily posts on Twitter, Facebook and Instagram during the season and at least three times per week during the off-season.
Content suggestions:
- Photos of: players competing, players in "real life", team organizers in action, apparel/merchandise and uniforms
- Quotes from: players, fans, Player Sponsors, sponsors, coaches, organizers
- Political action statements – Sports are political!
- Local ultimate community content
- Sponsor shoutouts
- Behind-the-scenes: Zoom meeting screenshots, brainstorming/planning notes scribbled on paper, road trip recaps
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